仕事内容

• Formulate a comprehensive campaign strategy to increase revenue through user engagement for Trip.com’s Japanese language site and have full ownership of channels such as eDM & APP Push.

• Own the campaign calendar and effectively communicate campaign plan with relevant stakeholders (hotel & flight sourcing teams, designer, back-end operations staff, customer service) and must play a leading role when negotiating with the sourcing teams to obtain the best content for Japanese users.

• Be in charge of campaign ideation and content planning based on the understanding of user demand, market trend and seasonality.

• Develop segmentation strategy for customer communications to increase customer loyalty and engagement, subsequently to maximize revenue and maintain acceptable level of user retention.

• Work with local designer to create and optimize campaign landing page and banners to maximize conversion rate through A/B testing.

• Participate in various cross-functional team meetings to provide CRM expertise and share key findings from major campaigns, insights, recommendations (best practice).

求める人材

• Minimum 5 years of experience in campaign planning and effective communication with consumers (eDM/APP push) backed by proven results; familiarity with CRM tools (such as Salesforce).

• Analytically minded, detail oriented and have a strong problem-solving skill; have prior experience with data analytics tool (Tableau, Google Analytics).

• Ability to influence and build relationships across departments and regions.

• A creative thinker and an effective communicator with excellent presentation skills.

• Experience working for an ecommerce company that generates revenue from individual customers; previous experience working for an OTA is a plus.

• Fluent Japanese & excellent written and oral English language skills.


語学を活かす特集

募集要項

概要	英語を活かすTrip.comのマーケティングマネージャー（Marketing Manager）
業種	旅行
職種	調査・マーケティング
勤務地	東京都 千代田区大手町2丁目6-2日本ビル9階
勤務時間	9：30～18：30（実働8時間） ※残業は月平均30時間程度です。
休日	完全週休2日制（土・日・祝） ・夏季休暇（1～3日） ・年末年始休暇（7日） ・有給休暇　 ・慶弔休暇
給与	年俸制：700万円～900万円
試用期間	6ヵ月
条件	正社員 / 外国人活躍中 / 経験者優遇 / 英語を活かす / Web面接可
待遇・福利厚生	・昇給年1回（1月） ・賞与年1回 ・交通費（上限月3万円） ・社会保険完備（雇用・労災・健康・厚生年金） ・社員旅行 ・海外研修制度 ・私服可 ・忘年会、運動会、クリスマス会など各種パーティー開催
コメント	＜選考の流れ＞ 書類選考（HR面談あり）→　一次面接　→　二次面接　→　最終面接　→　内定
必要応募書類	履歴書(応募前にアップロード必須) 職務経歴書(応募前にアップロード必須)